|
The Commercial Real Estate Market Outcome in 2011
Tenant Hunting
You will invest hundreds of thousands of dollars on your property when you purchase it and on-going through maintenance and renovations. Yet some people believe that a 3 line ad in Craigslist.com (with no photos of the home) will suffice to find the tenant that is going to help you build wealth by paying all your bills and acting as the caretaker for your investment property. If care isn't put into the ad then you can't expect effective results.
It's long been proven that consumers are driven by visual stimuli. It is the reason why TV ads sell for more than radio ads or newspaper ads. It's so easy to go online and surf the local rental websites for a new place to live that virtual window shopping is a huge part of home rental marketing on the internet. A person may not be in the market to move, yet if they see a nice clean ad for a property for rent with an informative & attractive description along with lots of beautiful pictures, maybe they will see themselves living there instead of commuting across town every day and decide it's time to move into your home.
Internet Ads
We have a background in, and stay abreast with internet marketing. This is SO important to set your property apart from the crowd. People shop for their next home before they go physically looking at homes or even before they pick up the phone to make a call to set a meeting. Our internet marketing for rental properties is broken down into groups based on order of importance and the amount of energy required to create an effective ad.
50% Bright & clear photos that portray the property in a good light and as somewhere you would want to hang your hat. You wouldn't want to live in a house where it's cloudy outside all year 'round or even where the lights are off all the time. Subconsciously that's what people see when they look at your ad. They want a bright and cheery, un-cluttered, clean home. Our pictures show them your property is just that.
20% Descriptive text which communicates everything that's GREAT about the home and community. People looking through dozens of ads searching for a new home are looking for solutions. We tell them every possible local advantage to living in the property in order to strike a chord with someone looking for just that particular thing. Maybe having a coffee shop close by is important or, if they are active, having jogging paths nearby is a huge bonus.
|
